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5 tips to stand out from the Ramadan crowd

As Ramadan is coming to a close, we have the opportunity to reflect on the advertising efforts of brands, during this month. Ramadan, which has been likened to both the SuperBowl and Christmas, is one of the most important times in a Muslim marketer's year. Preparation of campaigns can be nine months in advance to the actual month. Ramadan is a special time of the year for all Muslims. There is not one Muslim that is not touched by Ramadan, in one way or another. It is also a