10 tips to help you choose the right influencers for your brand
Choosing influencers, for a campaign or as an ambassador, is not always easy. Finding the right person, to represent your brand, relies on many factors.
Some of those factors are: consumer perception of the influencer; the influencer's understanding of your brand and the connections they may have towards other brands.
But it doesn't have to be difficult. Here are some tips on how to choose the best influencer for your next campaign.
Don't rely on agency's information and statistics. Do your own research, to understand more about their reach, what their followers are saying and so much more.
Scroll through and find influencers naturally. Follow the same journey that your consumer would take to find influencers. This will allow you to see connections between talent and may also provide you with ideas for other campaigns.
Engage with influencer content. Follow them, comment, like and watch their content. Don't just ask other people to do it. You will be able to understand them more, their online personality and whether they will be a good fit for your brand.
Make personal connections with influencers, when contacting them professionally, e.g. "I don't know if you remember but I commented on your post about XXX yesterday. I really love XXX! Also thanks for liking my comment. I actually work for a company that does something similar.........."
Look for high engagement rates with existing content, meaning look for patterns in their existing content and see which posts, or category of posts, perform really well for them.
Understand if your brand and their personal brand work well together. For example, if you are a womens' right organisation, it would not be good to work with someone who is clearly misogynistic.
Think about value for money. If you have a larger influencer that charges £10,000 for a post, but doesn't get the results that you want, then think about using more smaller influencers, with highly engaged audiences. It is cost-effective and allows you to give smaller influencers more recognition.
Understand your brand's audience. If they are diverse, look for diverse influencers. If they are affluent, look for affluent influencers. If they are in secondary/high school, find influencers that are also in secondary/high school.
Find out where their content does really well and focus your budget and your energy there.
Respect them and their brand. They have built up a following with no financing, over a long period of time. Don't sell them short and compensate them respectfully, within your budget.
There are a lot more things to think about, when picking influencers for your brand campaign.
Luckily we are here to help you navigate your way. Contact us to help you get the best influencers for your brand, backed up by years of experience!